[Xenonsoft]

What is the secret to logo design?

Well..not so much the secret, but the key concepts to keep in mind for any aspiring brand designer.

I would guess that a good start would be:

• Simplify everything where possible.

Now, that's just an example from a novice. I hope those with experience could enlighten me in anyway. Possibly through an article, list, whatever you think may help.

I thought of this thread after seeing some of Amanda's great designs: Truly Ace Graphic Design Blog

Thanks

[Boss Hog]

Originally Posted by Xenonsoft

I thought of this thread after seeing some of Laura's great designs: Truly Ace

Amanda's

[Xenonsoft]

Haha, what a shocker. I do apologise!!

[Eagle]

Simplicity is usually always everything. Sometimes the brief requires a 'clever' design, sometimes an obvious one.

[Xenonsoft]

Indeed Eagle, that's as I thought.

However, surely those with experience in the business have developed their knowledge of logo design, and could somehow put into words some of that knowledge?

I may be totally wrong, I don't know, but I thought it was worth asking :).

[best_links]

simplifying is important but for me is generating your overall logo idea is most important that must be unique in nature.

[Xenonsoft]

Cheers best links. Welcome to the forums by the way. I agree, it seems simplification and uniqueness are the key factors.

[dot design]

Along with the identity/logo/marque design being...

• Effective
• Memorable
• Meaningful
• Adaptable (across a range of media)

Among others that I'm sure other people will add...

[Xenonsoft]

Cheers Dot, that's really helpful. I've got a few requests in for free logo design to bulk the portfolio and will keep that in mind.

[LovesPrint]

Start by designing in solid black and white to get a solid concept and strong design - the last thing you want is a logo which relies on gradients and bling to make it effective. Also, in this way you know that your logo will work on everything - from a simple one colour form to an all singin' and dancin' brochure/sign/van etc. Design first - bling (if any, preferably not glows and gradients and all that pants) later.