[Maddy]

Hello!



I've done this for free yet the client isn't happy. They were worried people wouldn't know what business they were but I think it's obvious. And they said the "D" and "H" wouldn't print properly so would need to be solid colour but it's only a series of lines and not an effect so should be ok.

I thought it was a pretty good effort and worked for the company - what do you think the company do by looking at it?

Also after hours of effort they send me their image of what they think it should look like. Couldn't they have let me know at the start?

[dot design]

Hi Maddy

The D&H would print fine, depending on the background it was on so I don't know why they said that.

I think they are draftmen, maybe kitchen designers, basically a company that draw up plans??
Not completely sure though.

In terms of design I've seen alot worse, the main problem I have is that is looks quite old fashioned, 80's?
Also don't think the font works for 'Design Ltd' either

Sorry!

What do the company do?

[Maddy]

They are architectural designers. It is to represent a blueprint and the font is what they use on blueprints.

[dot design]

Ok, I can see why you used those items within the design now, but I think they might be a red herring.

I know your probably gonna hate me, but I wouldn't use them and if they have asked you to use them they are wrong, just my opinion obviously.

To me architecture is about beautiful buildings, surface and design. What about focusing on buildings design, maybe incorporate it into a the typography perhaps. David Airey has just completed an identity for an Architectural firm Logo design process for Berthier Associates | David Airey » graphic designer, logo designer and the result great.

Sorry I don't mean to be negative!

[Maddy]

They deal with plans really not buildings as such which is why I didn't focus on buildings. Thanks for the input.

[dot design]

Ok Maddy fair enough

[Xenonsoft]

Originally Posted by dot design

Ok, I can see why you used those items within the design now, but I think they might be a red herring.

I know your probably gonna hate me, but I wouldn't use them and if they have asked you to use them they are wrong, just my opinion obviously.

To me architecture is about beautiful buildings, surface and design. What about focusing on buildings design, maybe incorporate it into a the typography perhaps. David Airey has just completed an identity for an Architectural firm Logo design process for Berthier Associates | David Airey » graphic designer, logo designer and the result great.

Sorry I don't mean to be negative!

Really like that.



Maddy, for free I think that the client has a bit of cheek rejecting that logo. The phrase beggars can't be choosers springs to mind.

I quite like your design, although the 'Design Ltd' font doesn't quite do it for me. Maybe a creative tweak on a good solid font as the link above did would work. Something slightly bolder possibly.

I guess it goes back to that simple rule that simplicity is king. I understand your predicament and I doubt I could do better myself, but hopefully something I've written will be helpful to you.

Keep at it, Fred.

[Eagle]

Why do people always insist that a logo should explain what they do? Utter rubbish!

[Xenonsoft]

It's not a necessity but it can often be helpful Eagle.

[Pixels Ink]

Originally Posted by Eagle

Why do people always insist that a logo should explain what they do? Utter rubbish!

I'm with Mark on this. I've designed a lot of logos for clients that have nothing to do with representing their trade or industry. Some folk seem fixated on having something that's related and often end up with an inferior design because of it.