Logo help

[Boss Hog]

For a free logo and designed by somebody who is in the process of learning how to use Adobe Illustrator I actually think it is a good attempt, I agree the font for "Design Ltd" needs changing but once done I think it will look good.

Also totally agree with Mark & Col that it is not always neccessary for a logo to depict what you do, there are many many large companies whose logos don't depict anything to do with what they offer...explaining that to the client and getting them to agree is the difficult part!

Keep going Maddy

[designer01]

Hi Maddy,

The logo's got potential. It just needs tweaking. I think there's too many lines but I think if you used 2 or 3 that would be better. It needs a more modern looking bolder typeface, maybe even use a font that the architectural business use on their plans, that would give some unity with the business and may look quite individual. I would go for sliver on dark blue. It would stand out more and make it more contemporary. I would also make the lines much thinner and possibly vary the thickness of each line, like you would see on an architectural plan. I like the way you have integrated the & sign.

Good luck!


Greg

[pcbranding]

Hello. Well done for being brave enough to allow us all a chance to critique your logo.
The dielined look has some legs, but the trouble with the logo is that you're working with a company name that isn't particularly exciting or evocative. 'Dave & Harry Design Limited' or whatever it stands for doesn't explain what their company does either, so you have twice the job to do in making a couple of initials and the word 'limited' into something great.
It's often easier to design logos/marques for companies that have names like 'tangerine, mint, absolute...' etc. as these imply an element of design savvy and sexiness. It also implies confidence in not having to add a tagline to describe the company's business.
I'd suggest that the 'limited' word gets dropped, as it will appear on the bottom of letterheads anyway as part of the company details and bring the word design back up to the same scale as D+H.
I'd perhaps link the two initials with something architectural rather than the ampersand.
I'd steer clear of 'Tekton' or whatever the typeface is and just go for something solid and bold.

Paul