Food Store/Brand Logo - thoughts?

[mattfrodsham]

Hi all,
This is a college project in quite early stages for a shop that sells international food ingredients, vegan food, organic food etc. so it has to be quite neutral in terms of what the shop sells but a welcoming feel and a quality aesthetic are a must I think as well as looking quite cool to appeal to the younger generation of cooks as well as the ethnic families who would use it for general grocery shopping.

I will eventually be developing a brand identity and all the accompanying material so while I haven’t got that long to design the logo itself I want it to be high quality to support the rest of the work.

many thanks in advance, Matt

ps. it has been pointed out that the third looks like a logo for a company called pangur so that one while possibly the most successful in terms of simplicity is pretty much out the running

[dot design]

Good work Matt,

I think the first one is the most successful, in terms of it being contemporary, friendly, warm etc. The last one does remind me of several other logos so I'm glad you avoiding that one

What is the font you have used for the main text?

[mattfrodsham]

thanks, I've had a few people say they like that but some say it looks like an aid organisation (begging bowl rather than offering) so I'm having a tough time! The typeface is museo - it's a nice free one I found somewhere, the second also looks nice with that font and different colours but not many seem to be hot on that one.

[mattfrodsham]

better? worse? I'm worried there's not enough of a food vibe, but how to represent the whole of 'food' and appeal to all these markets?

[Boss Hog]

Not feeling any of the ones with spoons, the ones with the bowl look best.

[mattfrodsham]

some more experiments, using a bolder type weight and more earthy/food colours. Also seeing how it will look grey & black. The general opinion is that the bow was best but looked like an aid organisation, hopefully the steam will make it more appealing

[rachel84]

I like number 8 best

[dot design]

I can understand the "begging bowl" complaint having thought about it and viewd your design abit longer.

Do you need the thick line under the whole thing?

I prefer the blue bowl version (1) but with the warm vertical lines of 6, the swirly line could work if it was a little smaller and liner, its abit clumsy at the moment.

But overall I think your nearly there, I like it, its classy but modern/slightly trendy in an organic/green way.

Good work.

[dot design]

by the way I wouldn't use the green for the food colour!

[mattfrodsham]

by the way I wouldn't use the green for the food colour!

could be organic-vegan-healthy-international-pea-soup ;p ha,
thanks for everyone's help, gonna stop bothering the whole internet about this and get on with it :)