Help with font selection for my logo

[tezdread]

Thanks for the replies.

Maybe necessary\unnecessary may have been a bad choice of words...

I don't think it is absolutely necessary to make adjustments to a font that has already been designed and crafted (by better than I, otherwise I wouldn't use it) but maybe a change will enhance it and make it that bit more individual.

I would bet that the Nike text has a particular angle on its slant that is unique to it.

So the question is; does lowering the i enhance the overall image\message or does it diminish it?
(I obviously thought it would enhance it in a subtle way)

Here are 3 versions. 1. without any change, 2. with the i being lowered to the outer curve, 3. lowered to the inner curve. (still got to choose the best font for the word DESIGN)

[SparkCreative]

The third one is best. The second one is too subtle. So, that font - have you squashed it?

[Dave L]

Agree: the third one's the one, although I'd echo the comments above about the font (I also dislike the downstroke at the bottom-right of the capital G).

[tezdread]

Thanks, I think it's finally getting there...

The only changes I've made to the main font (Aura) is with the kerning and tracking.

ATM the kerning is set to Optical & tracking is at 25.

I don't know if there are any particular rules regarding this area so can only do what I think looks right

I need to choose a better font for the word DESIGN

[tezdread]

I'm done :)

I have worked hard on it and it's come a long way with help and advise from the GD community so I'm happy I stuck with it, took note and got myself a good (IMO) logo.

Thanks everyone!

[Peter_su88]

Hi i think the design is ok but i have a better vision of it in my head. I can do a better job for you but feel it's something you should do. Have you thought of having a Symbol logo?

[tezdread]

Hi i think the design is ok but i have a better vision of it in my head. I can do a better job for you but feel it's something you should do. Have you thought of having a Symbol logo?

Hey Peter, I'm happy with what I've designed but if you want to show me your interpretation of it I'm interested to see what you have in mind...