Do you think this identity design is worth £600,000?

[dot design]

Barclaycard have recently had a rebrand and new identity designed.

The logo cost £600,000 which was part of an overall £1.5m identity makeover designed by Brand Union

According to the designers, the new Barclaycard identity aims to convey a calm, confident exterior while being warm and vibrant on the inside… and that the globe motif represents a “chip” being released from the constraints of the plastic card and welcomed in by new, exciting methods of payment.

Do you think its worth this worth £600,000?

Is any identity / logo design worth £600,000?

[Pixels Ink]

If the client thinks its worth it then yes.

If it were me, no. However, if a client is willing to pay me over half a million for a logo I'll agree with anything they say :icon_lol:

[Boss Hog]

I don't like it to be perfectly honest.

What I want to know is what this company offered in terms of design that justifies such a hefty price tag?

£600,000!!

Did they produce 12,000 concepts at £500 a go? Somebody enlighten me please.

[Pixels Ink]

I'm pretty sure the cost would include all sorts of branding, not just the logo concept.

Its a nice logo but nothing that you wouldn't see on a £29.99 logo design website.......

[dot design]

These large branding companies incorporate alot into the process of designing an identity, they will use focus groups, research target markets, also there would have been a number of designs, tweeks, meetings etc etc.

There is a lot more involved than just that.

But still a large price tag!

[Boss Hog]

These large branding companies incorporate alot into the process of designing an identity, they will use focus groups, research target markets, also there would have been a number of designs, tweeks, meetings etc etc.

There is a lot more involved than just that.

But still a large price tag!

So do you think that all of the above is neccessary? For example, do you think that they could have got a result on a par or better without all the focus groups and meetings etc?

For example.. say Barclays got in touch with one of the logo designers on here, do you think they could have come up with something just as good at a fraction of the price? In my opinion and knowing some of you talented guys n gals I think yes, so if this is the case how can the cost of £600,000 be justifiable from a business point of view.

[dot design]

Tricky, sometimes yes, sometimes no.

Problem is they need to justify everything, every last little detail.

Its abit like design by committee, sometimes it goes horribly wrong and you just end up with a mash mash of everyone on that committee's ideas, likes, dislikes etc and nothing clear and consise

Research and time to develop a logo/identity is needed but where do you stop? £1k , £2k, or £600k?

[Boss Hog]

Good points, I suppose from their point of view £600,000 is nothing and as long as they are happy with the end result, it's money well spent for them.

I'd love to know how much of that figure was profit for Brand Union, what do you reckon % wise?

[thedesigntailor]

I agree with DOT.

It's not just about athestics - there is so much more to consider when taking on a project like this.

The way Barclays would have valued it is how much will the right brand make them and how much will the wrong brand cost them.

I'm going to put the PR tin foil hat on here and raise the theory that in the current climate the PR for spending a silly amount on a brand might give an impression they have plenty of money to spend and are a safe bet to bank with.

I suppose this could backfire and make people think they are frivolous with the cash.

What do you guys think - am I barking up the wrong tree?

[Connor]

Overkill on the pricing. If the client is going to pay that much for it then don't argue ;)