How to choose a logo

[Tudor-rose]

PCbranding - thank you for giving me permission to just pick the one I like. Such a simple piece of advice but very powerful becuase if I ultimately don't really like it I will never feel confident standing behind it and promoting it regardless of how good a piece of design the logo might be!

Thanks :icon_thumbup:

[Ozwaldo Sanchez]

Think option 3 was thet best route to work up, and the new head is an improvement over the angry version. Still have some unease with the relationship between the flow of the corn and the strap line underneath. Think the text will be too wave-ish if it follows the corn, so it may be worth trying to get the corn to follow the text a bit more and fill the gap that's there. Ozwaldo.

[dot design]

I agree no: 3 is working best and you really do need to pick the one that your happy with - it is your business afterall and you need to live with it. Only things I'd say is that now no: 3 has been developed there are too many elements, when the logo is used small say on a business card alot of these elements will be lost and unreadable.

Where possible keep it... simple, memorable, and if possible with a little twist.

The colours aren't right for me either, they are too subdued, even though your industry doesn't require bright neon colours the could do with looking at as currently they are making the whole logo weak in appearance.
This is probably more feedback than you wanted though ...

[CYoung]

I agree no: 3 is working best and you really do need to pick the one that your happy with - it is your business afterall and you need to live with it. Only things I'd say is that now no: 3 has been developed there are too many elements, when the logo is used small say on a business card alot of these elements will be lost and unreadable.

Where possible keep it... simple, memorable, and if possible with a little twist.

The colours aren't right for me either, they are too subdued, even though your industry doesn't require bright neon colours the could do with looking at as currently they are making the whole logo weak in appearance.
This is probably more feedback than you wanted though ...

Totally agree - even with the changes I think you need to alter colours to give it some more character :icon_thumbup:

[Tudor-rose]

I totally agree. The designer told me to ignore the color for now as it can be changed. I am not sure I like the wavy tagline and I'm not sure it even needs to be part of the logo it can be added separately on business cards etc as needed.

For some reason I have this image of the Q in Equilibrate being a different color to the rest of the text? But anyway what colors speak to you all? I'm thinking the wheat should be gold as horse people tend to be conservative and they might not get it if it is some other color than the color wheat actually is!

[LovesPrint]

I totally agree. The designer told me to ignore the color for now as it can be changed. I am not sure I like the wavy tagline and I'm not sure it even needs to be part of the logo it can be added separately on business cards etc as needed.

For some reason I have this image of the Q in Equilibrate being a different color to the rest of the text? But anyway what colors speak to you all? I'm thinking the wheat should be gold as horse people tend to be conservative and they might not get it if it is some other color than the color wheat actually is!

Wavy line is not right at all, looks awful and unprofessional the way it is, perhaps ask your designer to try something else with that! Your idea is good, separate use maybe. The horse is lovely, I love it, and it's going to be nice logo.

Be aware, if you choose gold as one of your colours, this will be more expensive to reproduce litho, and it's not possible to get a true gold digitally (you can get some nice coloured versions, but they will not be metallic as they are made up of CMYK whereas litho it is a spot (pantone) ink - custom mixed ink which has actual gold in it)) If you want consistency you need to pick spot colours. Then you have a match to colour if you are having it printed cmyk, and you can perhaps get cheaper jobs litho. For eample if you had letterheads done, and your designer made your logo 2 colours (spot colours) and perhaps used one of these spots for the text on the letterhead, you'd have a 2 colour job. Much cheaper than CMYK which is four - cyan, magenta, yellow and black.

I don't think the q should be a different colour to the rest.

[Tom Sound]

I prefer the new version, the horse looks less like a chess piece now, I would prefer the strapline to be all one weight of text and along a straight baseline smaller and ranged right if part of the logo or totally separate.