Pricing for Logo Design

[Ian Bonner]

I wouldn't even start at £450.00. I believe a brand is worth a lot more than that, even to a small company.

[heybyrne]

I voted £150-£250, but that's just down to production time, consultations etc. for a static logo, small firm.

As mentioned before, the value of the logo essentially depends on it's stature.

Always get a feel for what and who will use it - will lots of staff and external folks being using it? Could require brand guidelines. Large building / land / multiple offices? Could require signage etc. all this makes the pricing more relative.

I bet it's a sour feeling if you designed a logo for £75 then found out they just passed it to someone else to design the stationary, signage etc. to save costs on a 30k budget :icon_crying:

[Squevasquidge]

I totally understand where you guys are coming from regarding cheapening the industry. I dont call myself a graphic designer. I fiddle and Im learning and I want to start doing a few real jobs for family, friends...through facebook...whatever, just to get practice. I am not good enough to charge more than £150. But id they see my work and what I've done and feel confident in my I will charge them about £50 for a logo. I go by who is asking (once again Im not claiming to be a professional, its just a hobbie, pocket money) if its a bigger business, if they sound like its important to them to have a good logo then i'd charge more, but alot of small business that look for a cheaper option usually dont have a clue about design or apprieate it, therefore I charge less as they would be shocked by anything too high. 'Billy the mechanic, from a small town who's never had a logo' He will have no idea how important a logo is, he'd get a vista print business card and be really really happy with that. Not all people in business are visually awear and are often so niave! Not an arty bone or creative bone in their body!

I lost myself up there somewhere but you get my drift? I dont have real experience but I know people in general..the people that say 'What the hell is that meant to be' when looking at somethibng slightly abstract, they exisit in businesses...

[skatmanjew]

what about business cards? I've just stumbled onto some freelance work for a guy who wants to supply business' just starting up with logo's business cards, websites etc... he wants to offer this as a budget service and wanted me to name my prices... i've got more of an idea now on how to price logo's.. but what about business cards?

[Paul Murray]

what about business cards? I've just stumbled onto some freelance work for a guy who wants to supply business' just starting up with logo's business cards, websites etc... he wants to offer this as a budget service and wanted me to name my prices... i've got more of an idea now on how to price logo's.. but what about business cards?

Just work out how long you think it will take and multiply it by your hourly rate, plus extra for changes/problems. There's no point saying you'll design a business card for £50 if it takes you 2 days to finalise.

[Dave L]

As Paul suggests, hourly rate or flat rate for a job should amount to the same thing if you're budgeting correctly. If you're working for experience/pocket money then you can of course charge as little as you like but if you're offering to work for buttons - even in those circumstances - you're creating a situation where it looks from the outset that you're not backing yourself to do a decent, professional standard job and/or pandering to the notion that design is a low value service (for which nobody here will thank you).

[Bill]

Our designs are currently at a set rate of £89.
Which includes vector EPS and PSD, along with unlimited amendments until they're happy with the final design.

[spottypenguin]

Logo pricing is a bit like that proverbial piece of string. I have done logos for friends, family etc for very modest sums but I have also been paid thousands for a logo (only happened once though sadly). Then you have the constant battle of clients totally not grasping how much work actually goes into logo design, the type who go silent when you tell them the price, then laugh, ask if you're joking then tell you you're mad :icon_cursing:

[JMGraphicDesign]

I think around £200 is about right, but of course it completely depends on the brief we receive and I'd be quite happy to lower my price if I'm on the phone to somebody in the marketing division of their company with a really good idea of what they want and most of the research already done...

On the other hand, if its somebody clueless who's asking for a really vague, complicated sounding concept which they "just want to see" developed in like 8 different directions, then I'll be doubling that straight away!

To be honest, if you're a designer sitting in your office and 40% of your week you sit around waiting for work to come in... you can afford to lower your prices. If you're soooo busy you can afford to turn work away - that's a wonderful position to be in, so by all means charge £500+

[gprovan]

There could be many factors to logo design and it's difficult to come straight out with a price. A one-man plasterer won't be willing to shell out £400 for a logo, so do you dismiss him or do you offer a basic logo service with the option of being able to do stationery design and adverts, etc., later on?

What about corporate identity? Surely the time and effort going into creating a brand manual is another factor. It's certainly another option to include and the aforementioned plasterer probably won't be bothered about this. He probably just wants a business card and some livery for his van.

I suppose it comes down to your own working practices. If you get enough work from offering £400+ for logo design, then great! If not, then there are other options.