New 'Keep Britain Tidy' Logo design...

[dot design]

I really like it, simple and clever(ish), though quite alot of space wasted in that circle... but just being picky.
What does anyone else think?



Brand Catalyst creates new Keep Britain Tidy identity | News | Design Week

[Boss Hog]

mmm dunno, the word BRAIN stands out for me. Unless they are also kinda saying "use your brain" keep britain tidy, dunno :icon_dunno:

[dot design]

Good point anyone else see that, noticed that someone has commented about that on the actual site feedback too

[Helen]

Honestly I prefered the older one......... it doesn't say anything, but everyone knows what it means.

I think they could have given that a face lift, and it would be still recognisable.

Just my 2 cents

[dot design]

hmmm that's a good point I never thought of it as replacing the little man and the bin, that is a shame if its completely replacing it, is that the case?

[CYoung]

Yea I found the man and the bin a little more encouraging. But the new one is quite clever, the only thing I would change is the size of the circle as somebody mentioned.

[designer01]

It's good but I also prefer the man and the bin logo. They've used green that maybe signifies the environment. Font is quite soft but maybe too soft, after all this sign is to get peoples attention. I'm waiting for the first person to say it's...rubbish!

Regards


Greg

[Identity]

It's rubbish! There you go!

No seriously, it's only 'ok' in my opinion. The old logo was so iconic and it just worked so well. Not sure why they felt the need to completely change it.

I think the green makes more sense, but I think the cream colouring on the text is a bit too subtle, I didn't see it at first. Might be my laptop screen!

[dot design]

The more I've thought about it the more unsure I am, especially if its replacing the little man and bin!

[Helen]

I just think the use of text is a bad idea.... especially if someone cant read..... the symbol said it all.

Hopefully they will keep the little fella as well