New 'Keep Britain Tidy' Logo design...

[Pete Whitehouse]

Good point anyone else see that, noticed that someone has commented about that on the actual site feedback too

Yes, I focused on 'brain' too, andagree that there's a lot of wasted space. Sorry but I like the old one

[designer01]

I don't like this design now. Looking at it again I think it's quite weak.
Man putting litter in the bin, that was a brilliant idea and worked very well as a logo. They should have refined it.


Greg

[am:pm graphics]

hmm Not very keen..nice idea (I did see Brain first though) but the overall look of it, I don't like..not quite sure why the space is where it is...

Pauline

[brand_catalyst]

Don't worry, the Tidyman will still appear on campaigns, but as an anchor to campaign straplines, rather than as the organisation's logo. The original tidyman and bin was created by Anheuser Busch for its beer packaging, decades ago, and it has become a generic symbol for responsible litter disposal, used worldwide. It has now been refreshed for Keep Britain Tidy and given a new role in publicity campaigns, working alongside the new logo. The key to the new logo is the emphasis of the it in Britain, which means we can create more specific campaigns around the idea of Let's keep it tidy! and Help keep it tidy! Let's keep Bracknell tidy! etc

[designer01]

Hi,

Thanks for explaining the concept.

I think it needs more development. The copy lines aren't strong enough. It to signify Britain is quite a weak link. I think that it needs a more powerful message. Although a clever idea in principle the message has to be instant and I think more serious, like a road sign. Either no copy line or one word that get's the message across.

Regards


Greg