Sprite Re-brand

[Timmo]

Brand New: Sprite Gets More Sprite

What does everyone think. Personally I think companies have started to hire partially sighted designers.

[Pixels Ink]

Pepsi have rebranded too:

before and after



the new one is meant to represent a smirk / smile




It will apparently cost Pepsi $1.5 Billion to re-brand the Pepsi / Mountain Dew / Gatorade lines.


I don't mind the new sprite revamp. The new Pepsi one is growing on me.

[Boss Hog]

the new one is meant to represent a smirk / smile

That is just what I was going to say.

[Xenonsoft]

Can't say I like the Sprite one, but I guess that's partly due to it being poorly presented on that horrid green background.

Nope, had another look, still not a fan really.

[Steven James]

My opinion:

Sprite: Looks pants! It's "OK" but what is with the weird random out of shape "star" type thing in the background? Looks like a rough sketch gone digital. I do not like it at all, the old design isn't great but atless it is clear.

Pepsi: Call that a re-brand? lol. I like it, well the idea behind it, but I don't like the look of the new can, that "modern" text somehow just doesn't do Pepsi justice.

Steven James

[dot design]

Sprite's rebrand is terrible, looks little its been squashed. Why is the lemon behind the label part, shocking.

What is going on with recent high level rebrands! Most of them have been questionable!

[Pixels Ink]

The lemon is split by the label so that the other half is green to represent lime I believe.

[Xenonsoft]

Pepsi: Call that a re-brand? lol. I like it, well the idea behind it, but I don't like the look of the new can, that "modern" text somehow just doesn't do Pepsi justice.

Agreed Steven. It looks like an amateur designers choice of text, really doesn't work for me, it makes the product look like a cheap alternative.

[andyd8]

I quite like the Pepsi rebrand, its just simple and attractive. Sort of following what coke did with their can by just taking away all the flashy bubbles etc and just using the logo. But the Sprite one is shocking! Looks like a holly leaf? I'd believe that was an initial (poor) design concept but not the finished article!

[dot design]

The lemon is split by the label so that the other half is green to represent lime I believe.

Aha, I see, just looks wrong doesn't it?