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  1. #11
    spottypenguin
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    Also, you have to take into consideration the marketing. Smarties, Milky Bar (and other typical young kid sweets) are advertised in conjuction with cartoon / characters, played at key times (i.e afternoon slots while the little darlings are getting their TV fix). Yes it has a lot to do with the packaging but not everything. As an example, Star Bars - they are predominantly bought by adults (don't know why, they're horrible) yet their packaging is yellow with stars, big typeface - good kid appeal BUT the main market is adults. Why? They are very raely advertised and certainly without the cutesy kid's appeal.

    So maybe that is another consideration for you.

  2. #12
    ARRIVALS
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    Following on from what Scott has said, compare that to the old After Eight ads. The name alone suggests they're an adults sweet. Young kids arn't up after 8 o'clock. That's when mums and dads can kick back, watch the TV by the fire with their mints. Or as the adverts suggest, after their parties/meals when they're sat down with a coffee (where there are no sign of young children by the by).

    Add on top the style of the logo/packaging/the colours/ the quantity and you've got yourself a very high end chocolate for adults.

    It'd be pretty hard rebranding this for children, because of the name alone. After Fives anyone?
    Arrivals™ - Graphic Design & Brand Development

  3. #13
    Tony Hardy
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    You could also post up your survey on here once it's written and our design community could help you further :)

  4. #14
    Katedesign
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    Quote Originally Posted by spottypenguin View Post
    As an example, Star Bars - they are predominantly bought by adults (don't know why, they're horrible) yet their packaging is yellow with stars, big typeface - good kid appeal BUT the main market is adults. Why?
    I've never bought a Star Bar to my knowledge...

    Ferrero Rocher (also yuk - or did I just eat too many) definitely aimed at adults. Who else goes to parties as the Embassy?

  5. #15
    Tony Hardy
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    Toblerone - who thinks they're aimed where?

    Probably aimed at adults, but I've loved them since being a kid.

  6. #16
    spottypenguin
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    Quote Originally Posted by Tony Hardy View Post
    Toblerone - who thinks they're aimed where?

    Probably aimed at adults, but I've loved them since being a kid.
    Me too BUT I remember it was one of very few chocolate bars my Dad would eat so I kinda felt like 'the big grown up' eating that over a milkyway / kid's sweet.

  7. #17
    hayleyjune
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    So what does everyone think of this survey? what can i do to improve it?:


    Age Range:
    13-17
    18-21
    22-30
    31-50
    50+

    Gender:
    M
    F

    What 3 chocolate brands are you most familiar with?

    Which chocolate brand is your favourite?

    Do you think the design of this brand is appealing? Do you think it has been aimed at your age?

    Why?

    If you could change anything, what would it be?

    Which 3 sweet brands are you most familiar with?

    Which sweet brand is your favourite?

    Do you think the design of this brand is appealing? Do you think it has been aimed at your age?

    Why?

    If you could change anything, what would it be?


    THANK YOU

  8. #18
    Katedesign
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    Why start at 13?

    Even little kids are influenced by brands.

    Not so sure about some of the wording...but don't have time to think too long about it now!

  9. #19
    hayleyjune
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    Well, i just thought that younger than 13 would be difficult to get them to partake in a survey.. or am i wrong? i don't know..

  10. #20
    Katedesign
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    Depends how you're doing the survey. If you write in their answers - use neighbours /family kids or tape them...

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