What has changed within the Graphic Design industry in the past 5-10 years?
What has changed within the Graphic Design industry in the past 5-10 years?
InDesign kicked Quarks ass
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Graphics tablets have become more easily accessible to people with lower budgets
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Everyone with a copy of Adobe claims to be a designer.
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"The client's nephew can knock up a logo in Microsoft Word for nothing."
I think the level of appreciation for Graphic Design has lowered dramatically, outside of the design world.
As said above anyone with Adobe thinks they can design...or maybe that should be anyone with MS Paint!?.
Clients question design costs, or want work for nothing stating 'if we like you we may use you again for paid work'.....can we walk into Tesco and get our shopping for free and say 'if I like the taste I might come back and pay next time!'....
Not sure if that has just been in the last 5-10 years but the population of 'design' companies that can design a logo for 50p in 5mins has increased. We all know that's absolute rubbish but for a customer on a tight budget that sounds better than a real designers fee.
I have noticed that if people 'design' things themselves anything is acceptable (and good!).
There is a general downgrading of pricing in both design and print. Have our costs got any lower? No.
The internet does mean that people can get a 'logo' designed for pence... and are often given rubbish.
Internal graphic design departments have become design and print purchasers and project facilitators (greater use of outside suppliers / best supplier for each project).