Thread: ENO MAGAZINE Logo Critique

Hi all.

This is my 2nd logo attempt, first being Xenonsoft Studios Ltd - UK Web Design - Portfolio - PointClickPlay

It's for an Art and Ents non-profit magazine. My mate says it's quite hard to read and I can see where he's coming from. I was thinking of sending it to the client as a starting point and seeing whether he likes it and I'll tweak it or scrap it and follow other ideas.

Anyway, let me know your thoughts.

To be brutally honest, if you hadn't told me what is said, I wouldn't have been able to decipher it. Sorry.

The problem I thing lies more with the "N", the "M" is fine.....a bit of an optical illusion happens, and the line seems to "appear".

I do like the style and I like the font. It's just the N. Maybe if you modify it a little which makes it different to the A and the M?

I agree, the A and M both use exactly the same shape within them as the N, I understand that this is intentional but it just makes it VERY difficult to read. Back to the drawing board me thinks, sorry I couldn't have been more positive.

Cheers Helen. That's what my mate said. I was thinking about extending the line upwards a little, making it a little more obvious.

Also cheers Damon. I'll consider looking at extending it, if it doesn't make it readible then I'll have to scrap it.

I've got another two tweaks up, one with only the N extended higher and the A changed, and one with the M also extended higher.

Let me know your thoughts, I'm willing to scrap it to the drawing board but I quite like the concept.

The second reads better, although still not sure if I like it, but then it's not my logo

The second is better but it ain't half hard on the eye to read.

I'll add more comments later when I'm not so busy.

The second one is much better.

I don't know whether this is just the b&w version, but maybe if you had "eno" in one colour or shade and the "magazine in another. It would perhaps break it up a bit.

I think the logo seems to be trying too hard. Strip it back a bit and see if it works.

Cheers for all the helpful comments all.

@ PI, I know what you mean, I'm hoping I can make it more easily readable, although I'm not sure how yet.
@ Helen, Yeah it's currently just black and white testing, preliminary ideas. Haven't put many hours into it yet so I can scrap it if that's the general consensus (and more importantly the clients view). I will definitely look at lesser shades of black or different colouring in later stages.
@ Andy, I do know what you mean regarding trying too hard. I'm quite new to this, and I'm trying to simplify where possible but don't really know where to start. If you could explain what you mean by 'strip it back', as in give an example if you have the time, that would be really helpful and appreciated.

Thanks all :icon_thumbup: