Thread: Feedback for tech logo

Hello kind folk

Looking for feedback on some logo ideas. We're pretty inexperienced so on the one hand we hope we've got something great but on the other we're running out of time/budget so as long as it isn't obviously rubbish or naive or we haven't made some stupid mistakes then that's good too!

It's for a blog initially but the project could expand to include an online shop for both third-party and bespoke items.

The brief:

Electronic or at least techincal (audio/musical/visual/computational)
Retro/vintage
DIY/hardware hacking/making
Dirty (meaning distorted, rough and ready or sleazy even

Whilst the designs don't really convey "dirty" the word itself is stamped all over it!

Anyhoo, feedback appreciated - hate it? why? love it! why? it's ok, you could improve it. how? - stuff along those lines

Thanks!

// versions are "boxed", "unboxed", "colour treatment" and "elements balanced"

I don't really get it. It looks like you sell garden tools. And never ever ever ever ever stretch type.

Originally Posted by SparkCreative

I don't really get it. It looks like you sell garden tools. And never ever ever ever ever stretch type.

Lol!

Well the spanner is meant to convey "DIY" or hacking ... but I do see the tools thing for sure. The spadey bits are edge connectors ... ho-hum ... not easy this bizniz is it? :)

Although I would say I've been told "never be afraid to stretch type" ... but maybe it's a I say potato you say potato thing

The tools thing - fair enough. WHoever told you that about type is wrong. It's not a potato thing. It's a wrong thing. Technically, typefaces are designed with stresses in them. If you stretch them, it buggers up the stresses and makes them look clumsy and ugly. And therefore, it marks out your design as amateur.

Originally Posted by SparkCreative

And therefore, it marks out your design as amateur.

Ok cool, thanks, noted. Perhaps they meant within certain tolerances. But in this instance you'd say this design falls foul of a "stretched type" look?

Have to agree about the stretched thing, wouldn't do it and I don't think it does this logo any favours.

I also don't like the way the tools are - they also appear stretched and skewed in some way which makes them look distorted, it just doesn't seem right on my eyes.

Originally Posted by dedwardp

Have to agree about the stretched thing, wouldn't do it and I don't think it does this logo any favours.

I also don't like the way the tools are - they also appear stretched and skewed in some way which makes them look distorted, it just doesn't seem right on my eyes.

They're not tools :) Which is obviously a big message in itself!

They're in isometric view.

Fair enough, in that case I don't like the isometric view then... I think it could work as a simple logo but I'd pull the text back in and maybe just have the icons sat up straight rather than at the different angle.

Simple can be good and I think it would work better for what you have currently.

thanks guys

i find the whole process frustrating as we're impatient to get on with the project overall but utterly fascinating!

and feedback is very helpful

we've also just realised that it isn't actually isometric, something's got distorted along the way

Ok we were missing a scale in the isometric transformation as can be seen in the image below with the bottom one being correct ... not that there's much in it.



From your feedback we need to re-think the font and it isn't saying "circuits" or "electronics" to people - it's saying garden tools ... which amused us a lot but wasn't quite what we were after :)

We love simple though and retro, retro is very much part of the brief. We like lots of these for example

Retro Logo Goodness - a set on Flickr