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  1. #1
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    Red face Personal Identity/Business Card Critique

    First attempt, not too sure how to portray the actual contact DETAILS!? All advice welcome

    http://img811.imageshack.us/img811/4...ftercritiq.jpg
    Last edited by Raaza123; 11-17-2010 at 06:19 PM.

  2. #2
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    It looks a tad like a design u would see on a washing up product.

    I do like the type, maybe your contact details can be at the same angle as the rest of the type :)

  3. #3
    djb
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    You’re going to want your contact details a little further in from the edge - say 2mm. I’d also maybe change the font - it was making me go a bit cross-eyed trying to read your phone number. Although a space in the phone number and some extra letter spacing might sort that out.

  4. #4
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    I would suggest leaving a border of at least 4mm between type elements and the guillotine edge and you will need 3mm bleed all round the card.

    A major point of a business card is to give your details to a contact. This didn't strike me as being easy to read or find your name. KISS is always a good idea to follow. . . (Keep It Simple St***d)

  5. #5
    Senior Member dedwardp's Avatar
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    Yep, would have to agree with what's been said and I'd change the font - the main font is so hard to read without straining my eyes and the font used for the contact details is quite awkward too.

    I think the concept is nice and interesting, but the fonts do let it down.

  6. #6
    Senior Member Paul Murray's Avatar
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    When it comes to important contact details (email address, phone number, website) I've always been taught that they should be clear and easy to read, generally using a 'standard' font.

    You want to be creative and personal, but at the same time come across as business like and professional.

  7. #7
    Senior Member sthomas's Avatar
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    I agree with the other posts...the typeface definitely needs to be changed for something more legible.

    I would create a clean, legible layout using just type and then when you're satisfied with how it's looking, then introduce some of the clouds / design elements.

    Sorry to be harsh, but there's not a clear consistent message at the moment...it isn't clear if you're a designer or a washing-up liquid.
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  8. #8
    Senior Member SparkCreative's Avatar
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    It has nothing to do with what you do. Why the clouds? Why the blue? Why the typeface? You need to think before you design. What image are you trying to put across? What is your main selling point? What makes you different? Is there something unique about you? If there's an idae behind the clouds thing, you'd have to make it clearer with a strapline or something (blue sky thinking, to use a really bad example).

    Then base the design on that. And, as everyone else has said, your business card is all about the contact details so it's not much good if you can't read them.
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  9. #9
    Member am:pm graphics's Avatar
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    ..same as others have said really...think about what you want to get across and choose a font that is easy to read as well as working with your desgin.

    What are your brand colours?

  10. #10
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    Quote Originally Posted by am:pm graphics View Post
    choose a font that is easy to read as well as working with your desgin.

    My thoughts exactly.
    Too me , that buisness card comes across unique , but more in a geeky retro way... it doesn't say " I'M AN INDUSTRY PROFESSIONAL , LOOK AT ME! "

    However I do like the bright airy tones of the background

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