Thread: cow and gate re-brand project

Software scmoftware-
Did your college ask you to conduct a study of the company before you started your design?
Did you think about who buys this stuff, and what influences their decision to buy? Did you think about the ways in which the current design isn't up to scratch, the age of the branding and the cultural changes that have forced their current branding out of date?

Graphic design is ALL about communication and your design fails to convey any messages that are relevant to new mothers today.

Spend a day studying Cow and Gate. Read Mumsnet and look at the politics of infant feeding. Spend a whole day doing that and then tell me if you're happy with your current designs. Seriously- what does a graffiti scrawl have to do with the nourishment of infants?

I know you're still at an early stage of your education and the criticism might sting, but if you learn to think critically about your visual communication now you'll have no problem scoring a job when you graduate.

Oh, and scrap the computer- work your ideas up in pencil and paper. Your lack of experience with the software is limiting your creativity.

Mercy : Design Agency and Literature & Arts Collective : London / Liverpool : UK

Originally Posted by Mercy Design

Software scmoftware-
Did your college ask you to conduct a study of the company before you started your design?
Did you think about who buys this stuff, and what influences their decision to buy? Did you think about the ways in which the current design isn't up to scratch, the age of the branding and the cultural changes that have forced their current branding out of date?

Graphic design is ALL about communication and your design fails to convey any messages that are relevant to new mothers today.

Spend a day studying Cow and Gate. Read Mumsnet and look at the politics of infant feeding. Spend a whole day doing that and then tell me if you're happy with your current designs. Seriously- what does a graffiti scrawl have to do with the nourishment of infants?

I know you're still at an early stage of your education and the criticism might sting, but if you learn to think critically about your visual communication now you'll have no problem scoring a job when you graduate.

Oh, and scrap the computer- work your ideas up in pencil and paper. Your lack of experience with the software is limiting your creativity.

Mercy : Design Agency and Literature & Arts Collective : London / Liverpool : UK

I did my research, i did 50 pages of A3 which was double what was expected.

Ive taken on board all advice cheers :icon_thumbup:

It's always good to make mock-ups when doing packaging graphics as its the only way you're going to see what it looks like on the product. You've got to take into account any bends or folds in the product and whether the text / logo will be legible.

When you've done a mock up to play with this will always answer a lot of your unanswered questions and can help with the refinements you may need to make to the artwork to make it readable or stand out against its competitors.

To test it against other products in the same market take the mock up to a supermarket and ask the manager if you can place it against some of the other products on sale. Again, this will answer a lot of questions on how your product graphics will stand up against others.