Thread: Logo Design Critique

In the early stages, only knocked a few ideas around and one of them needs a bit of tweaking if he wishes to progress with it.

I thought I would get some feedback before sending it off to him from you lot.

The company offer solutions not a product, not cheap or garish but deliverable, innovative and flexible. They're consultative, deliverable and slick.

Don't hold back, if you think it's really not the right direction for a branding company then say it, honesty is the way forward.

Colourschemes are pretty irrelevant, mainly the font choice and idea lower down the page that I'm looking for feedback on.

hmm tricky one Fred, none of them really stand out to me, bit of a mouthful too with two long words, not an easy one for sure which is why I see you went the OB route too.

Standing and Branding sticks in the mind tho, and I'm getting visions of a simple black silhouette of a man standing out from a crowd. Possibly working in the O & B into that.
Also think to how they can use a web standard font on their site for all but the logo so it can get indexed better (rather than use images for key keywords for example)

I would possibly go for something double barrelled kind of shot gun barrels
ie. (ignore the dots)
Out:
.....Standing
.....Branding

I like that idea Kev, cheers. I'll look into that

It does need a second round Fred... Push it a bit further creativity wise and maybe bolder.
I know this is not very constructive feedback for you to build on but keep us updated ;)

~Peace~

Cheers Salvs, a 2nd round will be happening :).

Ok, more critique required :)

The idea has come from KevJaques, let me know what you think, criticism more than welcome.

well the red sticks out more

you say colour themes are irrelevant but surely at this point they have some kind of colour theme discussed or in mind, ie corporate/business colours going forward for logo, print, web etc..?
Although I always work in colour towards the latter stages it's still important to factor in 'what ifs' or look at themes they may want to get into all of the above.

I think due to the long name it probably wouldn't work too well with something obscure or object based hence sticking with text options atm, although I would also factor in a shortened version as a possible addition to print material say in a corner of a page or something as a monogram etc..

I would have thought a branding company would have got more objectives into how they want their logo to look like, is this why its using text? I think if you want to keep the slick approach then text is probably the best way to go forward.

Try and test the texts against some backgrounds where you think it might have to be portrayed, ie mockup header on a website or a leaflet just to see how it looks.
You could always set those up as templates to put other logos against with minimal changes to give you more of an idea of where and how it could be used in isolation rather than showing it with a bunch of others.

that KevJames guy seems like he is thinking on my wave lengths too ;) heheh

KevJames? Never heard of him :icon_tongue_smilie:

Cheers for the tips again Kevin, I'll read into them more tomorrow

Originally Posted by KevJaques

well the red sticks out more

you say colour themes are irrelevant but surely at this point they have some kind of colour theme discussed or in mind, ie corporate/business colours going forward for logo, print, web etc..?
Although I always work in colour towards the latter stages it's still important to factor in 'what ifs' or look at themes they may want to get into all of the above.

I think due to the long name it probably wouldn't work too well with something obscure or object based hence sticking with text options atm, although I would also factor in a shortened version as a possible addition to print material say in a corner of a page or something as a monogram etc..

I would have thought a branding company would have got more objectives into how they want their logo to look like, is this why its using text? I think if you want to keep the slick approach then text is probably the best way to go forward.

Try and test the texts against some backgrounds where you think it might have to be portrayed, ie mockup header on a website or a leaflet just to see how it looks.
You could always set those up as templates to put other logos against with minimal changes to give you more of an idea of where and how it could be used in isolation rather than showing it with a bunch of others.

that KevJames guy seems like he is thinking on my wave lengths too ;) heheh

Colour themes were irrelevant to start with, it was mainly the black and white I was looking at, although I added the colour option to show how it would break down with colour.

Now I'm definitely looking into the colour side aswell though, I'm thinking red/pink would work the best, they hope to catch the eye and like this site: Mesh PS - Promotional Products and Merchandise

I'll look at a shortened version, possibly a monogram at a later date :icon_thumbup:

The branding company have given this brief:

The company offer solutions not a product, not cheap or garish but deliverable, innovative and flexible. They're consultative, deliverable and slick.

Testing the logo against some backgrounds had not crossed my mind, it's something I'll consider doing at some stage.



Here's an update based on some critique from another forum, personally I think that the top is better and with a bit of extra leading would suffice.

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hi Fred,

I hope i haven't missed something here...but the first question that springs to mind is why a branding company that presumably specialises in branding consultancy,etc would go to a web development company to design them a logo?

That aside, i would have thought they might have given you a pretty tight brief to go on. For example, the ethos of the company, what they want to convey through their own branding,etc.

Creating a brand is so much more than just coming up with a logo...you really have to get under the skin of what they are all about in order to communicate to the rest of the world what the company offers.

A company that calls themselves "Outstanding Branding" really does need to have an outstanding brand identity themselves.

I hope this helps and maybe you can go back to them with some questions that would help you with the whole design process, so you can knock 'em dead with a really great logo.