Do I need a business name or shall I use my name?

[Journey]

I also agree that you should use a business name which will be your company's trademark... Changing name from a personal name to business name would not be good especially if you have already established a good reputation.

IMO, a business name has more impact for establishing a name in business...

[Boss Hog]

SUCCESS > I Got It!

[Modern Print]

Never trade under your own business name unless you are in a traditional profession ie, accountancy or law. The reasons are many.

1 It makes you look small.
2 It makes it harder to sell the business is years to come.
3 You cannot hide behind the facade of the business by saying, "I will have to talk to my partners/ fellow directors before agreeing to that," in difficult situations.
4 Your business name has to say what you do and shout it as loudly as possible - Compare CE Collins and sons to Modern Print.

I have spoken to meany advertising consultants over the years and all have agreed that apart from very large firms and specialist professions businesses should use a name that says what it dose.

Trevor

PS - All the very best with the enterprise.

[Minuteman Press]

Trevor - Spot on. Agree 100%.