[dot design]

[Mercy Design]

I just didn't see the point of that video.
we all know social media isn't a fad, it's startlingly obvious by the way our social behaviour has altered.
The sad thing is, if people need a video like that, to convince them that SM isn't a fad, then they've probably missed the boat.

[dot design]

Problem is there are many business's (and I have first hand experience of this) who don't know how powerful social media can be and are still using traditional marketing methods to get their services out there.

They honestly do think its a 'fad'

[SparkCreative]

It is. Kind of. In that everyone's jumping on the bandwagon with little or no thought as to why. It's just another tool, along with radio, tv, press etc. Not saying it's not important, but it's not the be all and end all - sometimes a press ad or a piece of print, or beautifully shot TV campaign will be the right thing to do. Remember when the internet all kicked off and people said it was the end of print?

I'd question some of those figures too - where are they from? The idea that 80% of companies are using linkedin as their primary tool for finding new employees is just b*llocks.

[Mercy Design]

About 3 years ago, I sat with an awful lot of marketing execs all scratching their heads saying "i know we need it, but I don't know why or what we're supposed to do with it." Sadly, it needs to be a meaningful application of the media for the public to buy into a brand, and most brands re falling on their arses- Impulse/ Bebo- terrible, McDonald's Spotify playlists, laughable. Does anyone have any good examples of brands using social media well? (seriously, I'm struggling!)

[dot design]

Originally Posted by Mercy Design

About 3 years ago, I sat with an awful lot of marketing execs all scratching their heads saying "i know we need it, but I don't know why or what we're supposed to do with it." Sadly, it needs to be a meaningful application of the media for the public to buy into a brand, and most brands re falling on their arses- Impulse/ Bebo- terrible, McDonald's Spotify playlists, laughable. Does anyone have any good examples of brands using social media well? (seriously, I'm struggling!)

Dell make $3million directly through their twitter account and tweeting refurbished products forsale, only through that stream. There is another video I'll find it...

[dot design]

Social Media ROI: Socialnomics

[dot design]

Sorry I got it wrong it was $6.5 million for Dell: >> Twitter Generates $6.5 Million Revenue… For Dell

[Pixels Ink]

Originally Posted by dot design

Dell make $3million directly through their twitter account and tweeting refurbished products forsale, only through that stream. There is another video I'll find it...

They very recently updated that figure to $6.5 million.

*edit* woops. teach me to post before reading right to the end of the thread :)

[SparkCreative]

But Dell were already very strongly established by other means, so everyone had already heard of them. I would imagine it would be MUCH more difficult to build that kind of business starting with just social media.