Eurostile... Naff or not?

[djb]

I'm just mucking around with some logo ideas and I seem to have taken a fancy to one set in Eurostile. The thing is part of me thinks the font is really naff and part of me loves it.

What do you all think of it?

[DougBarned]

I like it. Although it very much depends on the application. I wouldn't want to see it associated with a wedding dress designer, but it would sit quite nicely for a builder for example.

/Doug

[Katedesign]

Or a great chunk of text set in it - probably be a bit unreadable! But I like it too

[DuncanGravill]

I don't like it personaly, it doesn't excite me much. That doesn't mean it's a poor typeface though. It might work well for a corporate client that wants a modernist feel with a little edge. I like expression and most coporate clients aren't very expressive (say an acounting firm, they prefer logic to emotion) so they like things like this but I'm not too sure about it, although I quite like the rounded square form it has.

[Site Engine]

I don't like it personaly, it doesn't excite me much. That doesn't mean it's a poor typeface though. It might work well for a corporate client that wants a modernist feel with a little edge. I like expression and most coporate clients aren't very expressive (say an acounting firm, they prefer logic to emotion) so they like things like this but I'm not too sure about it, although I quite like the rounded square form it has.

The company I provide consulting to the most uses it as their logo. Just their company name in Italic Red Eurostile.

I can't say I'm a massive fan.

However. Its better than Comic Sans.

- me

[this_is_peter]

Not a big fan myself. But until this January EDF Energy used it as there corporate font. There are a big enough corporation. Not that I am saying they are a good judge.

[djb]

Hmm, the votes are equal so I'll upload what I've done and see what you folks think. Go easy on me though, I've been swanning around the world for a year and am having a hard time getting back into this 'work' thing.

[Offelias]

I actually quite like it to be honest.

Like everything it just depends on whether it works for the purpose or not.

I finished my first freelance logo a few weeks back, which was Eurostile. It worked with what I was doing. Still a lot to learn - I may look back in a few years time and wonder what I was thinking!!

But it worked and the client was happy.
If the client is happy, I'm happy.

That's the main thing right?

[SparkCreative]

I like it too. Colour wise they all work - that's up to you.

[Katedesign]

I like also - eurostyle always seems for works best if all lowercase or all caps. Choose your favorite colourways and off you go.