Social Vending Machine

[Footprint]

I came across this PR release today from Pepsi.

PepsiCo Introduces Social Vending Systemâ„¢, the Next Generation in Interactive Vend Technology | PepsiCo.com

What do you guys think? Do any of you think this will help Pepsi dramatically increase their market share against Coke?

[Dave L]

Rich Hall used to do a bit about the Cola market where he'd state that between them Pepsi and Coca Cola spend a combined $7bn annually on marketing: the result?

MAN AT BALL GAME: I'll have a Coke, please.
MAN AT CONCESSIONS STAND: We don't have any Coke ... We've got Pepsi, though.
MAN AT BALL GAME: Whatever.

[bigdm]

simple and effective... i know it really just another marketing gimmick but i can see potential in the idea behind it..

although just who on earth is going to buy a pepsi as gift too a friend that isnt with in chuckin distance? other than for the novelty factor?

[paul_hutton]

When I'm thirsty I go to a vending machine and buy a drink I don't want to faf around with all that. The idea is different I give them that but what is the point, if I buy someone a drink it's usually at the pub!!

[ebevington]

I can imagine everyone queuing up because no one knows how to work it and spends about 10 hours buying something like with the self service at supermarkets.

it is a nice idea i just dont see it working..