Graphic design has a few main "rules". Image, Colour, Typography, layout, style and audience. All are considered when designing and an understanding of marketing is key.
With Illustration, well, it's a blank, open minded canvas to do what ever you want with (in my opinion). It's an art form, heavily influenced by style colour and skill. You choose to do Illustration and get asked to do Graphic Design (I mean, would you make a 42 page brochure for the hell of it? I wouldn't).
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