About 3 years ago, I sat with an awful lot of marketing execs all scratching their heads saying "i know we need it, but I don't know why or what we're supposed to do with it." Sadly, it needs to be a meaningful application of the media for the public to buy into a brand, and most brands re falling on their arses- Impulse/ Bebo- terrible, McDonald's Spotify playlists, laughable. Does anyone have any good examples of brands using social media well? (seriously, I'm struggling!)
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