Minutes or Months!
I like to break everything in the brief down to its lowest denominator and build it back up.
really get inside the company and what they want to achieve. and where they came from.
Then look at whats current and relevant to the business in the market place but remember that all logos should have longevity. I like to think that if i design a logo, in 10 years time a another Graphic Designer can come along make subtle changes and make it equally relevant to that period of time.
Great example, look at the Shell logo, and how that has changed over the decades.
|