Hi Liam,
I don't see anything wrong with the PDF folio, you have a nice range of work in there.
Before sending off your PDF, maybe try looking at what your potential employer specialises in and angle your PDF more in that direction. If they specialise in logo work then make a big thing of your logo experience and so on.
I can't stress enough how much difference a good cover letter makes. It will often mean the difference between getting an interview and not getting an interview. Employers don't often have the time to look through every applicants folio so they will look at a cover letter first in order to gather the relevant info as to whether your portfolio is worth looking at.
In a similar way to the PDF, make sure you state in your cover letter that you have experience in the areas that the design company spend most of their time doing. Don't write an essay, make it short and concise. Its often worth speaking to a copywriter if you're not confident in your own writing skills.
Hope that helps a bit.
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